From Travis (our copywriter) re: some interesting new technology that LucasArts is using in their yet to be released “The Force Unleashed” videogame:

“When you guys get a second, go to Game Info/Tech Info and read about DMM and Euphoria, these new technologies for creating real time reality-based simulation for AI and characters within video games. It was developed by LucasArts in association with Industrial Light and Magic (working together for the first time) and looks like it will revolutionize gameplay on the next gen. consoles. LucasArts has exclusive rights to it through 2008 and this is their first game (The Force Unleashed) that will employ the technology. ”

Make sure to watch the DMM and Euporia video demos. Most impressive.