Have you seen this new short film from Dove? My wife, Carrie, showed it to me over the weekend. It’s pretty interesting, both from a production and from a philosophical standpoint.

The film is part of their Campaign for Real Beauty. It makes me a bit skeptical when a company that sells beauty products starts a campaign to question our perception of beauty. My immediate question is: are they doing this because it is an issue that really matters (I think it is by the way), or because they want to sell more of those bars of soap that won’t dry your face like soap can?

For the sake of balance…I scoured the Dove corporate web site for examples of freakishly beautiful people representing their products and found (at best) moderately attractive, normal looking people. Whatever their motive, Dove seems to be at backing up their campaign’s philosophy with actions to match.