I found this insert in a recent ESPN magazine:

At first this struck me as very, very odd, but the concept (if not the product) started to make sense when I read more about the science behind it (light filtering, color spectrum, all that). I’m mostly just surprised that they didn’t work out a way to have the swoosh wrap around your eyeball.

Check out the Nike Vision product site: www.nike.com/nikevision/main.html

For the nerds out there…is just it me, or does the cropping of the photo on the insert above make Michelle Wie look almost exactly like Sharon from the new Battlestar Galactica?