Wired published an article titled Why I Love Apple by Leander Kahney which perfectly contrasts with a common type of Apple user I recently described. Leander hits the nail on the head when he says “Apple delights with its focus on the user experience.” I couldn’t agree more and believe this is the fundamental difference between the typical Apple product and that of its competitors. And, I think this is why it frustrates me when Apple users express the Apple = Wi-fi= Internet syndrome. They’ve missed the point. They believe they possess superior technology. However, the fundamental difference isn’t the technology. The key, delighting difference between Apple and many others is the obsessive attention to detail which they so often display in their products and software. It isn’t a matter of technology. It’s a matter of craftsmanship.