ESPN.com’s Page2 feature, Uni Watch, just released a college football uniform preview. The primary target of scorn: Oregon’s hideous cartoon-character unis. I love the color combinations (except the tennis ball yellow) and helmet options, but the rest is just terrible (especially the faux diamond plate pattern on the knees and shoulders).

Check out the new scoreboard at Texas Memorial Stadium (University of Texas football). At 134 feet wide and 55 feet tall, this $8 Million scoreboard and sound system is the biggest HDTV in the world. The project was conceived in typical Texas fashion: rival Arkansas installed a puny 107 by 30 ft display in 2004. Texas, of course, went bigger.

The new display is also larger than the 73 by 53 ft one being installed at Texas A&M. While discussing the size comparisons, A&M’s associate athletic director for media relations, Alan Cannon, said “Content is all that matters.” There is some truth to that.
There’s just something about Scandinavian design. Here’s the most recent catalogue from INNOVATION. (Nice furniture, nice interactive presentation)
Ikea and Trader Joe’s have been doing this for years, and now it seams to be catching on by the likes of Target, Henry’s, JetBlue, Chipotle, Scion, etc. The buzzword for this new consumer trend?: No-Frills Chic.
No-Frills Chic is all about “low cost goods and services that add design, third-party high quality elements and/or exceptional customer service to create top quality experiences at bottom prices” (link) without — need I say — all the frills. From my experience, consumers who are attracted to this trend are people who appreciate inteligent products/services but who are smart and patient enough to not spend ridiculous amounts of their money to get them. These are the people who’ve been shopping at Walmart and Marshalls, not because of need, but because of restraint. Now, their time has come.
There’s really not much to say about this, you just need to experience it. lifelongfriendshipsociety.com.